Chipotle: Greenwashing or just green?


The above picture is from a local Chipotle.  The poster reads:

“I hope all of our customers see this movie. The more they know about where their food comes from the more they’ll appreciate about what we do.”

If you go to the website, Chipotle urges you to see a free screening of Food, Inc.  I can’t wait to see  the movie, but does Chipotle really qualify as a fast food chain that that should get props from Michael Pollan or Eric Schlossler?  Or is this another example of a corporation greenwashing?

There is no doubt that Chipotle is way ahead of most fast food.  Check this blog out for more info about what the chain is doing right.

But all isn’t right.  I’m sure the workers who make the burritos are paid nowhere near a living wage.  More so,  Chipotle refuses to have labor standards for its tomato growers.  What kind of message is that? Does Chipotle really care that are pigs are cheated humanely but do not care  about the labor rights and civil rights  of the actual people who pick the tomatoes for their salsas?

McDonald’s hamburgers and Chipotle’s burritos earn about 45 cents for every 32-pound container of tomatoes they pick, a subpoverty wage that has remained stagnant for almost 30 years.

Here is a recent summary of the situation from the The Nation:

The Coalition of Immokalee Workers has made great organizing strides and has succeeded in convincing numerous commercial giants, including both Burger King and Taco Bell, to increase wages, benefits and observe a strict set of guidelines outlining workplace safety rules.

Chipotle, however, the country’s fastest-growing fast food chain, has resisted efforts by farm-workers demanding a lasting commitment to ending the brutal exploitation in Florida’s fields.


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